Vis ID Asset Library
Client: BelVita | Role: Producer
Challenge:
BelVita set out to modernize its visual identity, kicking off with refreshed pack graphics and a new brand world under the Rise & Thrive campaign. This campaign targeted the Weekday Warrior—busy individuals looking to power through their mornings.
To support this launch, BelVita needed an evergreen library of lifestyle and product assets to be used across e-commerce and social media channels (SMG), showcasing how Breakfast Biscuits help users thrive in their daily routines. The challenge was to create a diverse and adaptable visual library that not only highlighted the new packaging but also reinforced the Rise & Thrive creative platform.
Role & Strategy:
As the Content Producer, I led the end-to-end production process, ensuring the photoshoot met strategic marketing goals while delivering high-quality, versatile content. My approach included:
Creative Collaboration: Collaborated closely with the Photographer and marketing teams to translate the refreshed visual identity into a compelling and cohesive image library.
Strategic Planning: Crafted a detailed production plan to capture various morning scenarios resonating with the Weekday Warrior audience. This included identifying key occasions and settings (e.g., on-the-go, at-home breakfast, post-workout snack) to maximize the library's versatility.
Talent & Location Coordination: Curated a diverse cast and scouted relatable lifestyle locations to represent the target demographic authentically.
Cross-functional Leadership: Coordinated across creative, client, and production teams to maintain alignment on brand messaging, visual style, and project timelines.
Impact & Results
Comprehensive Digital Library:
Delivered a robust collection of lifestyle and product assets, empowering BelVita’s marketing team with versatile content for e-commerce and SMG campaigns.
Enhanced Brand Identity:
Successfully showcased the new packaging and visual identity, reinforcing the Rise & Thrive campaign message.
