Social Campaign | Post Production
Client: Maker's Mark | Role: Post-Producer
Goal:
The goal was to deliver retouched and color-graded images that not only maintained the authenticity of the product but also captivated viewers with rich, inviting visuals suitable for diverse social media platforms. This required attention to detail and alignment with Maker’s Mark’s established brand aesthetics.
Execution:
Detailed Retouching: Enhanced product details, including the iconic red wax seal and glass reflections, to maintain authenticity while achieving a polished, premium look.
Color Grading Excellence: Applied sophisticated color grading techniques to create warm, inviting tones that resonated with the brand’s heritage and seasonal appeal.
Platform-Specific Optimization: Tailored image dimensions and resolutions for optimal display on Instagram, Facebook, and other social platforms, maximizing visual impact and engagement.
Feedback Integration: Facilitated real-time feedback sessions with the client to ensure brand alignment and creative satisfaction.