Client: Sargento | Role: Producer

Goal:

Sargento sought to introduce their new Cheese Crisps to the market, targeting health-conscious snackers while competing in the growing 100% cheese crisps category.

The goal was to create a compelling launch video and product stills that effectively communicated the brand’s identity—100% real cheese and 100% real crunch—while resonating with consumers’ desire for healthier snack options.

This required a cohesive digital campaign with a consistent look and feel across all assets, maintaining Sargento’s premium brand identity while maximizing engagement on digital platforms.

Execution:

To bring the Cheese Crisps launch to life, we delivered:

• 1x :15s Online Video (OLV): A snackable video highlighting the key product benefits of 100% cheese and 100% crunch, designed for maximum engagement on social media platforms.

  • Animation & Motion Graphics: Utilized animation to bring the crackers to life with movement, enhancing visual appeal and consumer intrigue.

  • Voiceover & Audio Design: Sourced non-union VO talent and music track to maintain brand authenticity and budget efficiency.

• Stills/E-Commerce Assets: Captured at a dedicated stills photography shoot, featuring:

• Post-Production: Coordinated a seamless post-production workflow including:

  • Animation, Color Grading, Conform, & Finish to ensure premium, appetizing visuals.

Role & Strategy:

As the Producer, my responsibilities included:

• End-to-End Production Oversight: Managed production from pre to post, ensuring on-brand, on-budget, and on-time delivery.

• Budget Management: Delivered high-quality content within a $300k budget, maximizing visual impact.